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The brand teams with CNN and mega influencers to help resolution setters kick-start a fresh new year with a mouthful of products.
December 30, 2024
By: Lianna Albrizio
Associate Editor
For oral care brand Listerine, a new year means a new you. And given the oral-body connection, a healthy body begins with a healthy mouth. Considering oral care’s profound impact on overall wellbeing and the new year as an optimal time to adopt healthy habits, Listerine is marking 2025 with a campaign aimed at inspiring consumers to embrace a fresh routine for a whole mouth clean this New Year’s Eve. ‘Swish Away the Old and Wish in the New’ To inspire New Year’s Eve celebrants to emb...
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